That will help you make the most of your brand’s lead-generation efforts. It will help your marketing & sales teams but most importantly it will help your organization process the leads faster and create a better EXPERIENCE for the consumers that are interested in your brand.
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A tool so powerful that it:
Offers the CONSUMER the best experience with the brand after he/she became a lead.
Simplifies the LEADS MANAGEMENT through out the sale process, from click to sale.
Helps the CLIENT SALES TEAMS make the most of the agency delivered leads in the shortest time.
Offers the CLIENT & THE AGENCY a perfect view of the REAL QUALITY of the delivered leads.
Takes measurement to the next level by involving MARKETING, SALES & AD AGENCY in the same process, on the same page.
Because we as agencies, brands and sales teams owe it to the consumers to also be contacted by the sales teams and cared at the speed of which the „lead” is given by them. A lot of brands evolved a lot in the digital area and lead generation but not in the necessary adaptation of their sales teams to this reality.
By making it easy for all the stakeholders (advertising, marketing, sales, consumers) involved in the lead generation & sales process for high involvement sales businesses (automotive, real-estate, financia services, private medical services ) to connect, relate and interact BEFORE THE FIRST TRANSACTION HAPPENS..
A tool that manages to transparentize the relationship between the ad agency that delivers the leads, the marketing department that manages the agency’s performance, the sales teams that process the leads and the consumer that gets contacted FASTER and therefore is happier. Everybody wins – from real-time sales velocity measurement to real-time campaign reporting and leads statuses the tool aims to optimize the relationship before the relationship. FASTER LEAD to CLIENT conversion after the client gives the data on the landing page.
The process:
The CLARIMATIC (pre-CRM, smart lead management system) works also on a motivational level, by improving your sales team level of accountability and sense of appropriation. This is mostly due to the fact that they are now ‘self accountable’ in a sense.
How so?
Tehnically:
Aggregate all our leads from all the client sources into one consolidated data base.
It helps them keep track of leads in their various stages throughout the conversion funnel (with distributor level differentiated access).
Focused on effectiveness, this allows them to spot an intervene where high drop-off points occur in the conversion cycle.
It also offers a quick & easy way to check active campaign statuses and the possibility for quick reporting/reacting when it is required.
This also allows us to report on dealership/brokerage/regional office etc. efficiency and model/service/product demand.
Clarimatic is GDPR process friendly and can be a very important part of
your GDPR process that will allow you, amongst other things, to:
Store your consumer’s data (the leads) in a secure tool on the server.
Limit and control the access to the data only to legitimate interest basis ( only the sales team for example ).
Allow you to have traceability on the consents ( the AGREE on the landing page GDPR information note) to prove at any point that the consumer gave you the data and consented to your terms.
Allow you to easily PRESENT or ERASE the consumer data if they ask you to stop processing it.
Clarimatic serves clients from many industries, focused on
AUTOMOTIVE, REAL-ESTATE, FINANCIAL SERVICES, PRIVATE MEDICAL SERVICES.